About me

Not all who wander are lost but if you are reading this, you probably are! ðŸĪŠ

I’m Bojan, and the three words that best describe me are: books, bikes and beers (not necessarily in that order). Ah yeah, and something to pay the bills – product management 🙄

In the past 15 years I’ve built and led organizations focused on a part of a product, the whole product or multiple products at the same time. I’ve managed product teams in start-ups, scale-ups and corporate environments, developing both B2B and B2C products.

Somewhere along the way, I realized that I can’t win alone. Like any epic quest, it takes a fellowship to conquer the mountains of product development 🧙‍♂ïļ While my team played an irreplaceable role in this journey, I found an unexpected ally in books. These trusty companions have been my secret weapon, offering wisdom from the greatest minds and strategies from the boldest innovators.